Netflix, YouTuber Mark Rober Team for Competition Series
YouTube creator Mark Rober is adding another platform to his already large media presence.
Rober, a former NASA engineer turned STEM YouTuber, will host a kid-centered competition series on Netflix that’s set to premiere in 2026. Rober’s CrunchLabs company will produce the series alongside Kimmelot, Jimmy Kimmel’s production banner. The streamer has also licensed some of Rober’s YouTube episodes, which will debut on Netflix later this year.
Details of the competition series are scant at the moment, but it will likely feature Rober’s blend of science education with over-the-top experiments like filling a swimming pool with jello.
“I love turning learning into a game, basically hiding the vegetables in the dessert, and now it’s a full-on competition game show,” said Rober. “When you’re having fun, you’re learning without even realizing it. And teaming up with Netflix and Jimmy Kimmel to make this happen? This is gonna be epic.”
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Rober has been a guest on Jimmy Kimmel Live! a number of times and guest hosted the show in July 2022. He also has a large media footprint, with some 70 million subscribers to his YouTube channel and large followings on TikTok and Instagram.
“My kids love Mark Rober, and so do their parents,” said Kimmel. “Mark’s videos are so clever and inventive, it’s easy to forget that they’re educational, too. We can’t wait to introduce one of the best and brightest creators to Netflix.”
Rober and CrunchLabs chief content officer Scott Lewers will executive produce the competition show with Kimmel and Scott Lonker for Kimmelot.
