Global Labubu craze reflects China’s creative and consumption ambitions
The global craze may prove fleeting. But the significance of the Labubu phenomenon lies in what it reveals about China’s consumer culture as it evolves to become more expressive, brand-savvy and globally influential. No longer driven solely by price or practicality, Chinese consumers, especially Generation Z, seek something more meaningful: emotional resonance, personal identity and joy.
This shift is reshaping how brands connect and elevating storytelling, design and cultural relevance as key drivers of value.
