Streaming Ratings: ‘Landman’ Hits High, ‘Squid Game’ Huge Again

Streaming Ratings: ‘Landman’ Hits High, ‘Squid Game’ Huge Again

Paramount+’s Landman continued its upward trajectory in the first few days of 2025, hitting its best viewing-time mark so far in Nielsen’s streaming rankings. Squid Game had a second straight huge week for Netflix as well.

The Korean hit drew just under 4.6 billion minutes of viewing in the United States for the week of Dec. 30-Jan. 5, topping the 4 billion mark again a week after its season two premiere. The series fell by less than 7 percent week to week from the 4.92 billion minutes it had for its long-awaited return.

Landman snagged 1.3 billion minutes of watch time in the week leading up to its ninth episode. The Taylor Sheridan series, starring Billy Bob Thornton, has improved its totals in every week since it first hit the rankings in late November.

Two other shows also reached a billion minutes to open the year: Virgin River came in at 1.39 billion for Netflix, and Missing You — the latest Netflix series based on a Harlan Coben novel — drew 1.02 billion minutes. Missing You, however, came in well behind the 3 billion-minute first week for Coben’s Fool Me Once a year ago. Apple’s Silo (417 million) also made the charts for the first time.

Among library series, Bluey, Grey’s Anatomy and The Equalizer all topped the billion-minute mark. Kevin Costner’s Horizon: An American Saga resurfaced at No. 1 on the movie charts after being added to Netflix on Dec. 30, while continuing to stream on Max.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries. The top streaming titles for Dec. 30, 2024-Jan. 5, 2025, are below.

Overall

1. Squid Game (Netflix), 4.6 billion minutes viewed
2. Virgin River (Netflix), 1.39 billion
3. Landman (Paramount+), 1.3 billion
4. Bluey (Disney+), 1.24 billion
5. The Equalizer (TV series) (Netflix/Paramount+), 1.06 billion
6. Grey’s Anatomy (Hulu/Netflix), 1.05 billion
7. Missing You (Netflix), 1.02 billion
8. Dexter (Netflix/Paramount+), 985 million
9. Bob’s Burgers (Hulu), 912 million
10. The Big Bang Theory (Max), 862 million

Original Series

1. Squid Game, 4.6 billion minutes
2. Virgin River, 1.39 billion
3. Landman, 1.3 billion
4. Missing You, 1.02 billion
5. Evil (Netflix/Paramount+), 736 million
6. Lioness (Paramount+), 441 million
7. Black Doves (Netflix), 422 million
8. No Good Deed (Netflix), 417 million
8 (tie). Silo (Apple TV+), 417 million
10. Beast Games (Prime Video), 398 million

Acquired Series

1. Bluey, 1.24 billion
2. The Equalizer, 1.06 billion
3. Grey’s Anatomy, 1.05 billion
4. Dexter, 985 million
5. Bob’s Burgers, 912 million
6. The Big Bang Theory, 862 million
7. Lost (Hulu/Netflix), 708 million
8. Family Guy (Hulu), 674 million
9. Friends (Max), 664 million
10. SpongeBob SquarePants (Paramount+), 636 million

Movies

1. Horizon: An American Saga – Chapter 1 (Max/Netflix), 753 million minutes
2. The Six Triple Eight (Netflix), 658 million
2 (tie). Carry-On (Netflix), 658 million
4. Furiosa: A Mad Max Saga (Max/Netflix), 562 million
5. Red One (Prime Video), 446 million
6. Interstellar (Netflix/Paramount+), 431 million
7. Dune: Part Two (Max/Netflix), 372 million
8. In the Heart of the Sea (Netflix), 368 million
9. The Watchers (2024) (Max/Netflix), 330 million
10. Godzilla x Kong: The New Empire (Max/Netflix), 328 million