Shriram Finance’s New Onam Ad Reflects on The Real Gold in Our Lives

Shriram Finance is winning hearts with its new Onam ad, a beautiful tribute to the rich culture and traditions of Kerala. The ad, which is being widely praised by the viewers, shows the true spirit of the festival, highlighting not just the shine of gold, but its deeper and more meaningful value in our lives.

Kerala’s language and culture hold a special place for the word gold, or ponn, using it to describe cherished relationships and priceless moments. Shriram Finance’s ad beautifully reflects this by showing that while all gold shines, the most precious is the one we hold dear. The ad’s dialogue upholds this sentiment, noting that some gold is special, and that there is a unique and priceless value to our own gold.

The advertisement depicts a vibrant picture of Onam which also features multiple well-known faces from the Malayalam television and film industries. It shows the beautiful customs and small, joyous moments that make the festival so special. Through these heartwarming scenes, the ad tries to send out the message that our near and dear ones, our family and friends are our true gold. This message resonates deeply with viewers, celebrating the idea that the happiness gold brings is not just in its physical form, but in the connections and love that fill our lives. The ad also mentions that where the shine of gold fills a place, happiness follows there.

Adding to the ad’s appeal is the voice of popular artist Vineet Srinivasan, who has lent his unique and comforting voiceover to the narration. The video also highlights that gold’s value remains bright over time and that it is an ornament and a source of pride.

By focusing on the sentimental value of gold and the happiness it represents through shared moments, Shriram Finance has created more than just a promotional piece. It has depicted a heartwarming story that celebrates culture, relationships, and the true essence of Onam. The film concludes with a heartfelt wish for a prosperous Onam to its viewers.

This ad film has successfully paid tribute to Kerala’s heritage, leaving a lasting impression by reminding everyone that the most valuable gold is found in the people and traditions we treasure.

Watch the ad here: