Warner Music Group Names Alejandro Duque New President of ADA

Warner Music Group Names Alejandro Duque New President of ADA

Warner Music Group has named Alejandro Duque as the next president of its distribution arm ADA, the company announced Wednesday.

The news comes a day after Cat Kreidich wrote in an internal memo to staff that she’d be stepping down after four years at the helm. 

Along with his new role at ADA, Duque will continue his role as Latin America president. Latin music is one of the fastest growing areas in the industry, while distribution has become an area of increased focus for labels to grow their market share, putting Duque at the helm of two of the more high-profile divisions of the company. He will continue to be based out of Miami.

“Alejandro’s leadership will help us differentiate ADA … providing independent labels and artists with opportunities at a speed and scale they won’t find anywhere else,” WMG CEO Robert Kyncl said in a statement. “He has a proven track record of supporting the indie community, as well as a deep understanding of WMG’s reach and resources as catalysts for global superstardom. This combination is going to bring down barriers for ADA’s clients, plugging them more directly into our infrastructure, and empowering them to build their businesses.” 

Prior to joining WMG back in 2021, Duque had roles at Universal Music Colombia, Universal Music Latino, Machete and Capitol Latin. Among the artists he’s worked with at Warner Music Latin America are Natanael Cano, Myke Towers, Blessd, Danny Ocean and Elena Rose among others.

“Across the globe, there are dynamic, culture-shifting artists with a wide variety of needs to propel their careers forward,” Duque said in a statement Wednesday. “We’re committed to growing our distribution business and enhancing the ADA brand, through a combination of excellent service, flexible deal-making, and tech innovation. We’ve done this successfully in Latin America, and now we’re taking that holistic approach to the entire business by integrating our independent distribution strategy even more tightly with our teams in the US and around the world.”