Roku Snags Documentary on Philadelphia Eagles Super Bowl Win (Exclusive)
Attention Philadelphia Eagles fans: Roku has snagged what is described as the “definitive” documentary about the team’s Super Bowl-winning 2024 season.
The documentary, Super Bowl Champions: The 2024 Philadelphia Eagles, is from NFL Films and Dan Silver’s BD4, and takes viewers behind the scenes during the team’s season, with quarterback Jalen Hurts and stars like Saquon Barkley leading the team to a dominating 40-22 victory over the Kansas City Chiefs. The doc will debut on Friday July 25.
“We’re thrilled to be the home for ‘Super Bowl Champions The 2024 Philadelphia Eagles’ and can’t wait to give our users an exclusive look into the Philadelphia Eagles’ unforgettable season,” said Joe Franzetta, head of sports for Roku Media. “Roku Sports aims to create personalized viewing experiences for fans with their favorite teams and leagues, so we’re excited to use the power of our platform to connect audiences with this tremendous NFL Films and BD4 documentary.”
“We are excited to produce the definitive story of the Philadelphia Eagles’ incredible 2024 season, which culminated with a victory in Super Bowl LIX,” added Jessica Boddy, NFL Films vp of commercial operations and business affairs. “We thank Dan Silver and BD4 for bringing this film to a tremendous partner in the Roku Channel, and we look forward to sharing the Eagles’ championship run with their audience.”
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NFL Films, of course, is the league’s Hollywood-quality in-house production studio, with 53 years of experience producing documentary footage of the game, its players, and its biggest moments, including the Super Bowl.
Roku has already worked with NFL Films on last year’s NFL Draft: The Pick Is In docuseries, and it has a relationship with the league for content discovery and distribution on the platform. But the Eagles documentary is another step in the direction of NFL content, outside of the live games that many consumers are accessing through streaming services via their Roku devices.