What Hong Kong can take away from Ne Zha 2’s creative success
Although the Hong Kong government has supported the creative sector through schemes like the CreateSmart Initiative, the industry still lacks the global reach and influence necessary to compete with major international markets.
Ne Zha 2 was five years in the making, with 138 animation companies across China putting together over 1,900 special effects shots; it is a product of a well-established ecosystem.
Enlight Media’s IP development model for Ne Zha and other films drawn from the classic mythological novel Investiture of the Gods seamlessly integrates various stages, including creation, technological innovation, market expansion and derivative product development, ensuring a complete and efficient industry chain.
